PRIVACY STATEMENT:

This privacy statement discloses the privacy practices for Prince Motors. Prince Motors promotes the use of fair information practices. Because Prince Motors is committed to your privacy, we have agreed to disclose our information practices.

INFORMATION COLLECTION AND USE:

Prince Motors is the sole owner of the information collected on this site. Prince Motors will not sell, share, or rent this information to others in ways different from what is disclosed in this statement. Prince Motors collects information from our users at several different points on the web site.

VEHICLE QUOTE REQUESTS:

In order to obtain a vehicle price quote, a user must first complete an Online Request Form. A user is required to give their contact information (such as name, address, telephone number and e-mail address). This information is used to contact the user and provide the quote or other information that they have requested. It is optional for the user to provide financial information, but can be done so that Prince Motors can review and pre-qualify the user for financing if they are interested. All customer information obtained via the request form is encrypted for security purposes and stored on a secured server.

COOKIES:

A cookie is a piece of data stored on the user's hard drive containing information about the user. Usage of a cookie is in no way linked to any personally identifiable information while on our site. Once the user closes their browser, the cookie simply terminates. Cookies can also enable us to track and target the interests of our users to enhance the experience on the site.

LOG FILES:

We use IP addresses to analyze trends, administer the site, track user's movement, and gather broad demographic and geographic information for aggregate use. IP addresses are not linked to personally identifiable information. We may partner with another party to provide specific services. When the user signs up for these services, we will share names, or other contact information that is necessary for the third party to provide these services. These parties are not allowed to use personally identifiable information except for the purpose of providing these services.

LINKS:

This web site contains links to other sites. Please be aware that Prince Motors is not responsible for the privacy practices of such other sites. We encourage our users to read the privacy statements of every web site that collects personally identifiable information. This privacy statement applies solely to information collected by this web site.

NOTIFICATION OF CHANGES:

If we decide to change our privacy policy, we will post those changes here so our users are always aware of what information we collect, how we use it, and under circumstances, if any, we disclose it.

SECURITY:

This web site takes every precaution to protect our users' information. When users submit sensitive information via the web site, their information is protected both online and off-line.

We use SSL encryption to protect sensitive information online, we also do everything in our power to protect user-information off-line. All of our users' information, not just the sensitive information mentioned above, has restricted access at Prince Motors. Only employees who need the information to perform a specific job (for example, sales representative, or a customer service representative) are granted access to personally identifiable information. Access to the information is made via a password- protected site. Each time an employee needs to access information, they must enter their password to gain access to the information. Furthermore, employees are kept up-to-date on our security and privacy practices. Employees are periodically notified and/or reminded about the importance we place on privacy, and what they can do to ensure our customers' information is protected.

SUPPLEMENTATION OF INFORMATION:

In order for this web site to properly fulfill its obligation to our customers, it may be necessary for us to supplement the information we receive with information from third party sources.

For example, to determine if customers qualify for financing, the dealership may use their name and social security number to request a credit report or approval from a lending institution.

SITE AND SERVICE UPDATES:

Prince Motors may send the user site and service announcement updates which contain important information about the service. We communicate with the user to provide requested services and in regard to issues relating to their account via e-mail or phone.

CORRECTING / UPDATING PERSONAL INFORMATION:

If a user's personally identifiable information changes (such as address or E-mail), or if a user no longer desires to receive information from Prince Motors, we will correct, update or remove that user's personal data from our database.